Thank you for visiting the software pages of Josef and Markus Mazanec.

Please read the Overview first. All the programs and scripts available are mentioned below with a short explanation.

We offer free download of the programs we have been using for several years in the marketing and tourism graduate courses at the Vienna University of Economics and Business (WU) for marketing research purposes.

The programs offered for download are in self-extracting compressed or zipped format. Proceed as follows:

1. prepare a directory on your harddisk where you want to place the program

2. copy the downloaded file (filename.exe, filename.zip) into this directory

3. execute or unzip the downloaded file

4. delete the compressed file (filename.exe, filename.zip)

5. execute the installation program (setup.exe) where applicable

6. read the README file where applicable

Overview

BinCom: A tandem procedure for analyzing binary data with response pattern counting and subsequent clustering.

CurVit for Windows: A very simple program for curve fitting for time-dependent forecasting and trend extrapolation.

DTRN for dynamic partitioning: A Matlab routine implementing a dynamic version of the Topology Representing Network (see below).

Gini is a very simple program to compute the Gini coefficient.

GoogleSearch offers a number of R functions and scripts for capturing keyword (co-)occurrences via the Google search engine plus a non-disjunctive clustering routine.

Industry Attractiveness Analysis for Windows lets you apply Thomas Saaty's Analytical Hierarchy Process to multifactor portfolio modeling. IAA produces multi-factor portfolio diagrams and provides a consistency check of the user's input of subjective weightings.

LinSat for Java estimates four linear(izable) functions and logistic/Gompertz saturation models for trend extrapolation.

Portfolio for Windows is a simple portfolio program for generating growth-share diagrams. The data originate from Excel/Lotus spreadsheets.

PSOM for Windows is a Matlab implementation of the Parameterless Self-Organizing Map.

SIMSEG for Windows is a trial version of a computer simulation game to train segmentation/positioning analysis and decision making.

SOMnia for Windows is an easy-to-use neurocomputing program for analyses with Self-Organizing Feature Maps (SOM).

TRN32 for Windows: TRN32 performs a topology-sensitive vector quantization similar to the SOM, but allows for flexible map structures by introducing adjacency (un)learning for the node connections.

guestmix is a zip file containing R scripts and data to be used for exercising in conjunction with chapter 8 of the textbook on "Analysing International City Tourism" by Josef Mazanec and Karl Wöber, Vienna, Springer, 2009 (see a brief outline).