Thank you for visiting the software pages of Josef and Markus Mazanec. Please read the Overview first. All the programs and scripts available are mentioned
below with a short explanation. We offer free download of the programs we have been using for several years in the marketing and tourism graduate courses at the
Vienna University of Economics and Business (WU) for marketing research purposes.
The programs offered for download are in self-extracting compressed or zipped format.
Proceed as follows: prepare a directory on your harddisk where you want to place the program copy the downloaded file (filename.exe, filename.zip) into this directory execute or unzip the downloaded file delete the compressed file (filename.exe, filename.zip) execute the installation program (setup.exe) where applicable read the README file where applicable Overview BinCom:
A tandem procedure for analyzing binary data with response pattern counting and subsequent
clustering. CurVit for Windows:
A very simple program for curve fitting for time-dependent forecasting and trend
extrapolation. DTRN for dynamic partitioning:
A Matlab routine implementing a dynamic version of the Topology Representing
Network (see below). Gini
is a very simple program to compute the Gini coefficient. GoogleSearch
offers a number of R functions and scripts for capturing keyword (co-)occurrences
via the Google search engine plus a non-disjunctive clustering routine. Industry Attractiveness Analysis for Windows
lets you apply Thomas Saaty's Analytical Hierarchy Process to multifactor portfolio modeling.
IAA produces multi-factor portfolio diagrams and provides a consistency
check of the user's input of subjective weightings. LinSat for Java
estimates four linear(izable) functions and logistic/Gompertz saturation models for
trend extrapolation. Portfolio for Windows
is a simple portfolio program for generating growth-share diagrams. The data originate
from Excel/Lotus spreadsheets. PSOM for Windows
is a Matlab implementation of the Parameterless Self-Organizing Map. SIMSEG for Windows
is a trial version of a computer simulation game to train segmentation/positioning analysis
and decision making. SOMnia for Windows
is an easy-to-use neurocomputing program for analyses with Self-Organizing Feature Maps (SOM). TRN32 for Windows:
TRN32 performs a topology-sensitive vector quantization similar to the SOM, but allows for flexible
map structures by introducing adjacency (un)learning for the node connections. guestmix
is a zip file containing R scripts and data to be used for exercising in conjunction with chapter 8
of the textbook on "Analysing International City Tourism" by Josef Mazanec and Karl Wöber, Vienna, Springer,
2009 (see a brief outline).
Software