Buchta, C. and J. A. Mazanec (2005). Modeling Consumer Behavior: Basic Concepts and a Discrete-Time Model, in: Taudes, A. (ed.), Adaptive Information Systems and Modelling in Economics and Management Science, Vienna-New York: Springer, pp. 23-44.
Buchta, C. and J. A. Mazanec (2001). SIMSEG/ACM: A Simulation Environment for Artificial Consumer Markets, Working Paper Nr. 79, Special Research Programme on Adaptive Systems and Modelling, Vienna University of Economics and Business Administration, March 2001.
Baier, T. and J. A. Mazanec (1999). The SIMSEG Project: A Simulation Environment for Market Segmentation Strategies, Working Paper Nr. 60, Special Research Programme on Adaptive Systems and Modelling, Vienna University of Economics and Business Administration, December 1999.
Methodology for analyzing SimSeg data:
Mazanec, J. A. and H. Strasser (2000). A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations, Vienna: Springer
Mazanec, J. A. (2006). Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment, Journal of Modelling in Management, Vol. 1, 52-74.
Mazanec, J. A., U. Schuster and J. Wöckl (2006). Defensive Strategies and Consumers' Bounded Rationality: An Artificial Market Simulation, co-authored by , in: L. Moutinho and P. Rita (eds.), Advances in Doctoral Research in Management, Vol. 1, Chapter 5, World Scientific Publishing, pp. 105-134.
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